Social media for your local community projects
Social media is the name for apps and websites, such as Facebook, Instagram and LinkedIn, where people create and share content. Each platform attracts a different audience and works slightly differently, so community groups often use a mix of them.
How community groups can use social media
The term ‘social media’ is used to describe web-based apps, websites or tools that allow users to create and circulate content. Each social media platform is slightly different, including the audience it attracts, how content is shared and how users engage.
Promote your activities
Share news, events and resources, and send people to your website.
Connect with your community
Social media lets you talk with your community at any time, including people who are harder to reach in person.
Consult your community and build evidence
Social media can also support community consultation, help you build partnerships, and gather evidence of local need.
Choose the right platforms
Think about who you want to reach and which platforms they use. Used consistently, social media can be an effective way for groups working to reduce alcohol and other drug (AOD) harm to reach their community.
Using social media safely and ethically
Get consent before sharing
Plan how you’ll collect and use information and images of the people in your project. Explain clearly how you’ll use their information and how they can opt out (informed consent). Find out more about ethical and legal considerations for community activities.
Next steps
- Getting started on social media
- How to reach a wider audience on social media
- Building an online community
Last reviewed: 16 October 2026