working group at table outside

Case study: Rochester and Elmore Ice Action Committee

Dates of the project:: August 2017 – November 2018

Target audience:: Rochester and Elmore general community. Young people in the local area

Activity aim

To empower the Rochester and Elmore community to manage the issues surrounding the use of crystal methamphetamine (ice) through a community-driven, sustainable approach.

Issue being targeted

Local youth and their families and carers required support with the issues surrounding ice use in the community. It was also identified that youth had limited awareness of, and access to, local support services.

Drivers for the activity

The community of Campaspe and northern Greater Bendigo (Elmore) are faced with a number of significant social disadvantages such as youth unemployment and alcohol and illicit drug use.

Significant documents provided the group with an evidenced-based template for action:

  • National Ice Action Strategy 2015
  • Shire of Campaspe Municipal Public Health and Wellbeing Plan 2013–17
  • Shire of Campaspe Youth Research Project 2015
  • Healthier Campaspe Needs Analysis 2016–20
  • ‘Ice: The Snowball Effect’ Evaluation Report 2016
  • Rochester and Elmore LDAT Workshop Summaries evaluation report 2017–18.
Rochester and Elmore forum workshop

These steps were part of the 2017 Community Action Plan:

Step 1: Delivered a total of four Community Workshops in Rochester, Elmore, Lockington and Nanneella to develop a community-driven response to ice in the community.

Step 2: Developed and made available a printed information resource that supports the four target locations, based on outcomes and responses generated from the Community Workshops.

Step 3: Engaged Rochester Secondary College students to manage a social media profile, in partnership with members of the group.

Step 4: Facilitated an evaluation strategy (linked to processes implemented in 2016) to gather information on the impact and change being created. The focus was to review the effectiveness of all interventions and determine the next course of action for 2018 onwards.

  1. Support the local community to develop a sustainable community driven response to the following ice-related issues:
    Community safety
    Prevention and harm minimisation
    Rehabilitation support opportunities
    Family, friend and carer support networks
    Referral processes.
  2. Work with local communities to build sustainable processes to address identified gaps in service and/or support.
  3. Maintain a strong focus on partnership-driven interventions that support an integrated approach to the issue surrounding ice use in the community.

Impacts

The LDAT completed the following activities in order to meet the objectives:

Four community consultation meetings were delivered in World Café style with 120 members attending across towns to provide insights on how to prevent harms associated with AOD use. For example:

  • Focus on building resilience in youth and education in schools
  • Increase awareness of alcohol and drugs and how/where to access support
  • Greater community connection and collaboration to support preventative activity.

Pre- and post-meeting surveys clearly demonstrated an increase in knowledge/ awareness of issues, and a motivation for the community to create positive change.

Provided a range of information and resources on AOD and how to access help and support through ‘Static Resource Displays’. In total, there were 1,980 resources displayed across the four target communities; equalling up to 495 resources per town. Upon analysis, approximately 179 (9%) resources were taken from across the four locations over a 2-week period.

Two students from Rochester Secondary College established and managed the Facebook page (44 posts in total). The page received an increase in likes by 22%, exceeding the target of 20%. Approximately 38% of people who liked the page were between 18–24, and the majority resided in the Shire of Campaspe/Loddon Mallee region, showing that the target audience was reached.

Were there any unintended consequences?

The unintended positive consequences included:

• The Women’s Group was successful, with participants wanting to learn more about culture through exchange visits with other cultural groups

• The women also wanted to develop more arts and craft skills to use in potential future microenterprise

• The women were willing to share and support each other

• Photography was seen as a good medium for sharing stories.

Strengths in the approach

In reference to the community meetings:

Engaging an experienced Workshop Facilitator to lead community consultations and to theme data helped to build motivation and fine-tune actions

Engaging a representative from each target town to ‘host’ each local workshop resulted in greater support and engagement from each community and support for the community-led approach.

Lessons learned

In reference to the community meetings:

It would be better to deliver these mid-year as it was hard to engage the community at end of year (busy time and less capacity)

If seeking input from youth, delivery in a school-based setting helps to support attendance and provides an opportunity for greater input

A lot of community ideas and input across four towns meant that the plan had to be cut back to ensure activity was achievable with the available resources

Communities tended to want action on ‘quick fix’ approaches to harms associated with alcohol and drug use (e.g. more rehabilitation services/counselling for families). This reinforced the LDAT’s focus on prevention

Community engagement across four towns assisted in building stronger community connections to support future partnerships and work.

Reflections from community

❛ The workshop increased awareness of ice issues in the community and developed strategies to help affected people and their families.❜

❛ [We have a] lack of early education on physical and mental long-term effects of drugs.❜

❛ We can work closely with our schools to support them with mentoring, building self-worth and self-confidence in young people.❜

❛ Need to teach children at a young age, it’s a community effort.❜

❛ Great enthusiasm. Great to be part of such a proactive community.❜

Lead organisation

Rochester and Elmore District Health Service

Partners:

  • Elmore Primary Health Service Created links to, and supported work within, the Elmore community.
  • Rochester Community House Oversaw project work and supported communication of the team’s activity across its communication channels, such as social media.
  • Rochester Lions Club Supported where required (e.g. team events, links to funding and scholarship opportunities).
  • Rochester Business Network Worked in collaboration to develop an approach to trainee and employment opportunities for ‘at risk’ groups.
  • La Trobe University Provided leadership on qualitative and quantitative evaluation methods for each aspect of the project.
  • Victoria Police (Rochester) Oversaw and supported project activity, attended events, educated and informed community and young people about the role of positive policing.
  • Campaspe News Oversaw and contributed to project activity, leading promotion and marketing of team activity to boost community engagement (e.g. advertisements in local papers).
woman writing workshop notes on wall

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