Often community action to prevent
alcohol and drug-related harms is an ongoing process over many years. Measuring
success is something to be done throughout the delivery of your Community
Action Plan, and not just at the end of your project.
Measures of success (sometimes called indicators) indicate what needs to be
measured in order to assess the project’s success. They are markers of your
project’s progress and achievements.
There are three main categories:
measures relate to your project processes and how your project/s and
activities are being delivered. They help you to monitor whether your project
is going well or needs to be tweaked – before it’s too late. Process measures
focus on project implementation (e.g. quality, satisfaction), reach (number of
target audience affected by the project), and outputs (what is delivered). Outputs
are usually described numerically, such as number of events held or number of
- Impact and
outcome measures relate to the difference your project has
made. They are used to measure short and medium-term effects (impacts) and
longer-term effects (outcomes) of your project. Impact and outcome measures
help you to build a picture of your project’s influence on individuals,
organisations and communities. All projects should contribute to the long-term
outcome of preventing alcohol and other drug harms, in line with the purpose of
the Alcohol and Drug Foundation’s Local Drug Action Team program.
Measures of success need to be
determined for each project and activity in your Community Action Plan. Groups
are required to specify at least two process and two impact/outcome measures
for each intervention. As part of the Community Action Plan template, you will also need to identify the tools you will use to
collect data for each measure.