This section supports groups to undertake community consultation. It provides guidance on who to consult with, different methods of consultation, and how to encourage participation from across the community.
The Alcohol and Drug Foundation co-designs evidence-based programs with communities and supports them to build capacity to create change. Community consultation and engagement need to be at the heart of the development of your Community Action Plan and supporting activity.
Involving the community in your activity will ensure a thorough understanding of your community and their specific characteristics, needs, values and preferences. These essential insights will help ensure you are focusing on the right issue, and are important to establishing, tailoring and sustaining your activity, and ensuring that your activity is responding to local need.
Strong community consultation and engagement will increase the likelihood of success in your work. It will increase the sense of activity ‘ownership’ in your community and build the capacity of your community to prevent alcohol and drug harms, which means that action is more likely to be sustained over time.
Your activity is more likely to succeed if it has the interest and support of the local community.
A thorough understanding of your community and their needs is vital to gaining an accurate picture of local alcohol and other drug-related issues.
As you work to identify your local alcohol and other drug issues, it is important to ask the community:
Community consultation is an important process in not only defining community opinions, values and needs, it will also assist you in identifying other partners, helping you see what community members are motivated to address, and how you can build and promote awareness of your Local Drug Action Team’s work.
It is important to continue talking with your community throughout your activity. Be prepared to make changes to your activity if required.
Consider consulting with people who:
Working with a small group of 5-15 people to discuss key questions you have. This works well for target populations, such as young people, or for a small group of community leaders or influencers. Everyone has the opportunity to speak and ask questions. The discussion is less formal but needs some structure to ensure groups stay on topic.
This is an opportunity to bring together a larger group of 20 plus people to get a larger sample of community views or to present ideas to a broader section of the community. The format is usually some form of presentation followed by facilitated questions. They take more time to organise and require a space large enough to hold the meeting. Not everyone may get the opportunity to speak or ask a question.
Can be an efficient way to get a larger number of responses from your community. Asking no more than 20-25 questions is recommended to increase the number of people likely to respond to your survey. Surveys can be delivered as paper versions, online versions, or through face-to-face ‘interview’ style questioning. You may choose to target certain priority audiences or conduct a representative sample of your community. A minimum of 20-30 survey participants is recommended. Larger sample sizes give you more data to work from.
Provide more of an opportunity for two-way engagement in consultation. It works particularly well for groups or target populations that you may have little or no previous knowledge of. They require time to prepare and you will need to get commitment from participants to spend at least an hour involved in the workshop. Workshops are a good method to brainstorm ideas and give plenty of opportunity for discussion.
This is a more formal or structured approach to consultation. This works particularly well when you are seeking to engage stakeholders in ongoing commitment to developing your Local Drug Action Team. They may assist you in governing your activity and bringing in skill sets you don’t already have. They usually consist of no more than 10 people who regularly provide input through scheduled meetings. There is an administrative component to establishing, running, and maintaining a committee.
Choose methods depending on what’s feasible and going to be most effective for you and the people you are consulting. Consider gathering data that is confidential by not including names of individual community members or contributors. Be clear about how people can influence the activity through their comments to focus input and set expectations. Refer to: Capturing community consultation in the Building Successful Local Drug Action Teams. A Practical Guide, below.
It is important to engage people from across your community, to ensure a variety of opinions and ideas are heard.
These tips will help you to engage the community and encourage community participation in consultation meetings and events:
Within every community there is a wide range of views on alcohol and other drug issues:
Building Successful Community Drug Action Teams: A Practical Guide, NSW Department of Health 2008.