LDAT Branding and Acknowledgement Guidelines

These guidelines exist to protect your LDAT’s community‑led identity and ensure accurate acknowledgment of support.

1) Start here – the basics

When you create materials for your Community Action Plan (CAP):

• Your LDAT name is the main brand.
  A brand is how something is identified or recognised (name, logo, wording). We have introduced a ‘wordmark’ (a text-based logo design consisting of your LDAT name) to help you promote your CAP activities. Always use your LDAT name wordmark as the most prominent logo.
• The Alcohol and Drug Foundation and Australian Government are supporters.
  They should be acknowledged in writing and/or through the approved logo - not presented as the creator or main brand.
• Only use the logos we provide or approve.
  Do not use the ADF logo on its own.
• When in doubt, ask your Relationship Manager before publishing.

2) What branding you should use

Your LDAT name wordmark (primary branding)

A wordmark is a logo made up of words only. In this context, your LDAT name, presented in a consistent style – see example below. Each LDAT can be provided with a personalised LDAT name wordmark. Your wordmark:

• should be the most prominent branding on anything you create
• shows that the work is community‑led and not produced directly by the ADF
• can be used freely on CAP‑related materials.

If you don’t have your wordmark, contact your Relationship Manager and they will arrange it for you.

Wordmark example:

The 3‑in‑1 ADF / LDAT / Australian Government logo (supporter acknowledgement)

This logo brings together:

• Local Drug Action Team
• Alcohol and Drug Foundation
• Australian Government

It is the only approved logo for acknowledging ADF and Australian Government support. It should be used as a secondary logo, after your LDAT name wordmark.

Important rules

Do:

• use the logo exactly as supplied
• keep clear space around it
• ensure it is less prominent than your LDAT wordmark.

Don’t:

• edit, crop, recolour, stretch, or separate it
• make it more prominent than your LDAT wordmark
• use in social media profile images or cover photos
• use alongside alcohol, gambling, tobacco, pharmaceutical, or other brands not aligned with the LDAT program’s aims and objectives.

See the LDAT Logo guidelines

3) Written acknowledgement (always recommended)

Please include one of the following approved statements wherever you reference your LDAT work.

Standard acknowledgement

This project is supported by the Alcohol and Drug Foundation and funded by the Australian Government.

For completed projects

The [CAP name] was delivered through the Local Drug Action Team program with support from the Alcohol and Drug Foundation and funding from the Australian Government.

4) Sharing your work on social media

We’d love to help amplify your work. Tag the Alcohol and Drug Foundation when posting about your CAP activities. This helps us share your work and acknowledge our Australian Government funding partner.

Tags to use

• Instagram: @alcoholdrugfdn
• Facebook: @Alcohol and Drug Foundation
• LinkedIn: @Alcohol and Drug Foundation

5) Brand protection and compliance

• LDATs are granted permission to use the 3‑in‑1 ADF/LDAT/Australian Government logo only for CAP‑related materials and only in the approved way.
• By participating in the program, LDATs agree to follow these guidelines under the Framework Deed, signed by the LDAT Lead on behalf of the LDAT.

Quick decision guide

If you are unsure whether a particular use is appropriate, please contact your Relationship Manager before publishing or printing.