Now that your page is set up, it’s time to start attracting an audience. Have you done these three things?
Remember, growing your social media accounts won’t be instantaneous, so don’t be deterred if your fan base is growing slowly!
Once you start posting often, you’ll begin to get a feel for which types of content resonate with your audience. Posts that get lots of engagement (likes, comments or shares) are likely to have hit the sweet spot. Understanding what it is about your content that is hitting the mark is important.
When reviewing how your posts have performed, take in to account:
Tip: The Sensis Social Media Report 2016 reports that 63% of Australians surveyed access social media networks in the evening, after work. Aim to schedule your posts to publish at this time!
The primary metrics social media platforms report on are:
Review your insights or analytics with your social media marketing objectives in mind. For example, you might report on engagement stats if your aim is for people to click through to your website, or follower growth stats if you’re trying to position the organisation as having influence or authority in the community.
Creating posts for your page doesn’t have to sit solely within your organisation. Sometimes the most engaging content can come from the community, partners, or followers of your social media channels.
Our tips for collecting user-generated content:
Encouraging people to share their experiences can be done easily by: