The term ‘social media’ is used to describe web-based apps, websites or tools that allow users to create and circulate content. Each social media platform is slightly different, including the audience it attracts, how content is shared and how users engage.
Social media creates an online platform where organisations can connect directly with their communities 24/7. Social media allows organisations to achieve objectives, including:
As a tool for research and evaluation, social media can also be used for:
LDATs might use a combination of these platforms to communicate with different audiences. To compare, we've created a snapshot of five of the most social media websites in Australia below.
If used consistently, social media can prove to be an effective marketing tool for organisations working hard to reduce alcohol and other drug harm (AOD) in their communities.