Changing the drinking culture at major events
Some big events, such as festivals, race days, sport competitions or large workplace parties, can become more about drinking than anything else.
You can shift the culture of these events by bringing great food, fantastic non-alcoholic drinks, activities and entertainment into the spotlight to reduce alcohol-related harm.
Top tips
The best way to reduce drinking at an event is not to shock people with messages about the harms of alcohol or even to give harm-reduction advice, but by changing the culture of the event so alcohol isn’t the focus. If you show, not tell, that there are great alternatives to drinking, you avoid alienating your target audience and increase your chances of connecting with them.
- Access Staying safe at events